baby announcement design & details by SHE PAPERIE / letterpress by somersault / my own snapshots
for someone like me, a birth announcement is more than a trivial tradition. it's the real deal. it's more important than crib bedding designs and hospital bag contents. i mean, nowadays texts and tweets are the first announcements of birth, i get that. but still, a legit birth announcement (sent through the mail!) feels like a right of passage. to me, it's an honored hello to the world. or perhaps that's just the stationery sweet tooth talking; it's another incredible
excuse reason to mail something marvelous.
during the nine months, i had dreamed up some simple ideas for seth's announcement and hoped to find time to design it myself. ha! then he was born and all my spare hours turned into moments and holding him (and napping!) seemed more important than any other task at hand. so i turned it over to a designer i could trust completely with such a precious project. enter, suzanne of SHE PAPERIE. (she rarely blogs anymore because she is slammed with creating beautiful paperie projects. follow her instagramming obsession right here!) she totally understood why this project was so important to me. suzanne is so awesome with her custom work; putting her heart into every collaborative effort. we texted nearly every day, usually in the wee (freelance design / feeding baby) hours to make sure we both shared the vision for seth's announcement. she took my ideas and ran with them, taking them into flight up into the clouds. her design really took my breath away. and since suzanne is the queen of details, she thought of all the ways to package it together and present it (all tied up in a bow inside the envelope). she found coordinating twine and washi tape that would tie the loose ends together perfectly! her packaging skills kill me. this announcement perfectly suited our little mr. seth.
and... the letterpress (!!!) printing by somersault was absolute icing on the cake. look at how thick and luscious that stock is. my dreams are made of paper this thick. better than a genie in a lamp. check out more photos featured on somersault's facebook page.
thank you, suz!